The 76-year-old veteran of stoner-comedy duo Cheech and Chong has lent his endorsement to several pot-related products already — his Chong Star brand cannabis blend debuts in Colorado next week, there’s hemp-infused Chongwater in the works, and he’s also getting buzz for his line of clothing wipes that remove that telltale pot reek. More products bearing Chong’s likeness are on the way, he says, possibly including a “Chongrola” joint rolling machine that’ll make his signature giant-sized spliffs, from Amsterdam-based Futurola.
In a phone interview earlier this week, Chong revealed he’s in talks with a hedge fund about investment in a Cheech & Chong pot brand, and seeing nibbles of interest from other parties as well. (Was he stoned during the interview? Um…first thing he mentioned.)
The Los Angeles-based comedian does seem perfectly positioned to be the face of legal pot. His experiences with weed are the stuff of legend.
Besides the ’60s yuks, Chong claims he beat prostate cancer with a cannabis oil protocol two years ago, and he went to jail for nine months in 2004 for shipping bongs across state lines. The latter event turned him into a passionate cannabis advocate.
“I had to go through some trials and tribulations,” Chong says. “But now, I’m going to be the Sam Walton of pot.”
To raise his public profile, he also recently threw himself back into the limelight by appearing on Dancing With the Stars.